Pemberton & Englund

Attorney William Pemberton

If I see you on the street, I want to be able to look you in the eyes and be proud of the work I did for you.
Will Pemberton
experienced personal injury attorney William Pemberton

William Matthew Pemberton

Reception phone
(608) 356-5700


Personal Injury Attorney

Personal Injury Attorney William Pemberton moved to Wisconsin with his family while attending high school. He, along with his wife and three boys, now reside in the Baraboo area. For his undergraduate education, Attorney Pemberton attended the University of Wisconsin La Crosse and then obtained his juris doctorate from Marquette University Law School. It was during his time at Marquette that Attorney Pemberton realized he wanted to focus his career on litigation. He gained invaluable experience while working for a prominent Milwaukee personal injury firm. After law school Attorney Pemberton sharpened his skills with a firm specializing in civil defense work.

Passion for Law and Small Communities

In 2005 Attorney Pemberton and his wife, Angela, moved to Baraboo to be closer to their respective families and become part of a small community they could actively participate in. While working with a local attorney, Attorney Pemberton was exposed to a wide variety of legal issues, including family law and personal injury law. He immediately discovered his passion for helping people with difficult legal issues. Since then, Attorney Pemberton has made personal injury law and accident litigation a significant part of his legal practice.

Focusing the Practice on Personal Injury Law

In 2006 Attorney Pemberton decided it was time to start his own firm, Pemberton Law Offices. This decision was predicated on his desire to focus his practice in injury and accident law. After being a successful sole practitioner for 4 years, Attorney Pemberton and long-time friend, Jay Englund, formed a partnership, Pemberton and Englund Law Offices, LLC.

Successful Injury and Accident Recovery Record

Attorney Will Pemberton has secured a substantial record of successful settlements, awards, and verdicts in injury and accident cases, including a jury verdict in 2012 exceeding a half-million dollars that was one of Wisconsin's largest verdicts ever in a personal injury case not involving broken bones.

In recognition of his success and the quality of his representation, Attorney Pemberton has been rated as AV Preeminent by Martindale-Hubbell, the highest rating an attorney can receive.

The Personal Side

In his free time Attorney Pemberton enjoys spending time with his wife Angela and their three boys. When not at home, he can be found outdoors fishing, hunting or on the golf-course.

Initial Consultation in Baraboo, Lake Delton, or Adams-Friendship

Contact Baraboo/Wisconsin Dells attorney Will Pemberton today to discuss your legal matter. Attorney Pemberton focuses his practice in the area of personal injury and accidents and represents individuals in central Wisconsin communities including Portage, Reedsburg, Sauk City, and Adams-Friendship.

Areas of Practice

  • 100% Personal Injury Law
    • Auto Accidents
    • Snowmobile Accidents
    • Boating Accidents
    • Farm Accidents
    • Wrongful Death
    • Slip and Fall Cases
    • Dog/Animal Bites
    • Motorcycle Accidents
    • Medical Malpractice
    • Sports Injury
    • Work Related Injuries
    • Workers Compensation
    • Insurance Policy Disputes
    • Construction Injuries
    • Product Defects

Bar Admissions

  • Wisconsin, 2003
  • U.S. District Court, Eastern District of Wisconsin, 2004
  • U.S. District Court, Western District of Wisconsin, 2004


  • J.D., Marquette University Law School, Milwaukee, WI, 2003
  • B.A., University of Wisconsin La Crosse, 2001

Professional Associations and Memberships

  • Association of Trial Lawyers of America
  • Sauk County Bar Association, Member
  • Wisconsin Bar Association, Member: 2003 - Present
  • American Bar Association (ABA), Member: 2003 - Present
  • Trial Law Institute, Member
  • Diversity Law Institute, Member
Wisconsin State Bar American Trial Lawyers

Awards and Distinctions

  • Martindale-Hubbell AV Preeminent® 2016, 2017, 2018. 2019, 2020, 2021
  • Martindale-Hubbell Client Champion, Platinum, 2021
  • Martindale-Hubbell Client Champion, Gold, 2018, 2019, 2020
  • Wisconsin SuperLawyers: 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022
  • American Institute of Trial Lawyers - Litigator of the Year: 2019
  • Avvo Clients' Choice Award: 2018
  • Fellow, Litigation Counsel of America, 2018
  • Nation's Top One Percent Attorneys, National Association of Distinguished Counsel:2015, 2016, 2017, 2018
  • American Society of Legal Advocates Top 40 Lawyers: 2015
  • The National Trial Lawyers: Top 25 Mass Tort Lawyers Association, 2016
  • The National Trial Lawyers: Top 25 Motor Vehicle Trial Lawyers Association, 2018, 2019
  • Top 10 Personal Injury Lawyers Under 40, National Academy of Personal Injury Attorneys: 2014, 2015, 2016, 2017
  • Top 10 Personal Injury Lawyers, National Academy of Personal Injury Attorneys: 2018
  • Rising Star, Wisconsin SuperLawyers: 2012, 2013
  • Top 40 under 40, The National Trial Lawyers Association: 2012
SuperLawyers Personal Injury Attorney 9 Years Martindale Preeminent Rated and Platinum Client Choice Attorney AVVO Client Choice Attorney
Attorney William Pemberton has been awarded the distinction of being one of the very few Wisconsin Personal Injury Super Lawyers for 2022, after also being selected each year from 2014 to 2021. Attorney Pemberton had previously been selected twice as a Super Lawyer Rising Star, in 2012 and 2013. Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The selection process is multi-phased and includes independent research, peer nominations and peer evaluations. Attorneys who qualify for Super Lawyers' Rising Stars list are under 40, or have been practicing law 10 years or less.
Top Truck Accident Lawyer in Madison
Attorney William Pemberton has been selected one of the Best Truck Accident Lawyers in Madison by finds and reviews the top service professionals in over 200 industries across the U.S. Their research team validates business qualifications such as accreditations, certifications, and licenses, then screens finalists based on primary area of expertise, the services offered, and a background check.
The American Institute of Personal Injury Attorneys has recognized the exceptional performance of Wisconsin Personal Injury Attorney William Pemberton as one of the 10 Best Personal Injury Attorneys for Client Satisfaction in 2018. The American Institute of Personal Injury Attorneys is a third-party attorney rating organization that publishes an annual list of the Top 10 Personal Injury attorneys in each state. Attorneys who are selected to the "10 Best" list must pass AIOPIA's rigorous selection process, which is based on client and/or peer nominations, thorough research, and AIOPIA’s independent evaluation. AIOPIA's annual list was created to be used as a resource for clients during the attorney selection process.

One of the most significant aspects of the selection process involves attorneys' relationships and reputation among his or her clients. As clients should be an attorney's top priority, AIOPIA places the utmost emphasis on selecting lawyers who have achieved significant success in the field of Personal Injury law without sacrificing the service and support they provide. Selection criteria therefore focus on attorneys who demonstrate the highest standards of Client Satisfaction.

Client Reviews for Personal Injury Lawyer

"Attorney Pemberton was kind, helpful and timely.

"I am extremely pleased with the results of my case! He took on my case when I was being treated very poorly by an insurance company. My highest recommendations to Attorney Pemberton!"

"The outcome was above our expectations.

"Overall it's been a great experience. Everyone has always been friendly, questions answered, supportive, very knowledgeable. Always went above and beyond to help us out. We would recommend Attorney William Pemberton to all of our family and friends."

"Attorney Pemberton and his staff worked diligently to achieve a very favorable settlement.

I have just received settlement on a personal injury claim. The insurance companies were difficult to deal with and presented many hurdles to overcome. Will successfully resolved all issues. I am very pleased with the settlement and would recommend his services to anyone needing superior legal representation. Thank you Will and Michelle."

Read more client reviews for personal injury attorney William Pemberton.

Awards and Recognitions
AVVO Rating Superb
Super Lawyers 2020
National Academy of Personal Injury Attorneys
National Association of Distinguished Counsel
Top 100 Trial Lawyers
American Society of Legal Advocates Top Lawyers
American Institute of Personal Injury Attorneys
Motor Vehicle Trial Lawyers Association Top 25
Attorney and Practice Magazine Top 10 Personal Injury
Clients Choice 2018
Expertise Top Lawyer Personal Injury 2022
Litigation Counsel of America
Martindale Hubbell AV Preeminent
Martindale Hubbell Client Champion
Litigator of Year 2019
American Institute of Personal Injury Attorneys

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